Creepy PuppyMonkeyBaby and the Importance of User Testing

puppymonkeybabyIf you missed the Super Bowl last night, no need to fear spoilers here. I don’t know who won or lost, and I don’t remember any particularly impressive football moments (I do enjoy the occasional intense almost-lost touchdown or crazy avoid-all-tackles run). But I did watch the commercials, and there’s one commercial every user experience professional should watch.

Yes, puppies are adorable. Monkeys are hilarious. And babies are sweet. But much like yogurt and shampoo, motorcycles and colognelifesavers and soda, or cheetos and lip gloss, they don’t compliment one another well.

The next time your clients say “is user testing really necessary?” Just show them this video. The answer is yes. Yes, test. Test, for the love of all that is holy. Test, and help us prevent future puppymonkeybabies.


Editor’s note: Two weeks later, and people are still talking about it. Is it possible this was the goal after all? Tricky marketers…

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the VP of Content Strategy at the UX design agency Mad*Pow, where she helps healthcare, finance, and educational organizations communicate with their audiences. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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