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Recommended reading: Contagious

Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics (e.g. A Tree Grows in Brooklyn, Little Women, War and Peace), or really well written sci fi/fantasy (e.g. Words of Radiance, Queen of the Tearling). I’m not sure I’ve ever before read a “work” book that I rated 5 stars, but here I am, about to buy Contagious, because I can’t let another minute go by without having this book to reference.

If you’re a content creator, content strategist, content marketer, or in any other way touch content, you need to read Contagious, by Jonah Berger. It won’t teach you marketing, or how to sell to people, or how to make products contagious. It will teach you about people: what connects us, and what we tend to respond when it comes to content.

Contagious is broken up into 6 sections, each focusing on a different commonality across viral content. It’s well written, engaging, and provides concrete examples that I’ll be referencing for years to come.

Trust me. Read Contagious. You won’t regret it.

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the director of content strategy at the UX agency Mad*Pow, and she serves as managing editor at UX Booth, a publication about all areas of user experience. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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