Gather Content Advent Calendar

Last year, the team at Gather Content gave a wonderful holiday present to the content strategy community: an advent calendar, with a new, 5 minute video each day from a content strategist offering advice.

This year they’ve continued the tradition, and I’m excited to share my contribution.

Day #10: Using journey mapping to create a successful content strategy

Gather Content Advent Calendar

Happy Holidays!

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the VP of Content Strategy at the UX design agency Mad*Pow, where she helps healthcare, finance, and educational organizations communicate with their audiences. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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