There is no purpose to design. It’s a trick question, see, because design is a tool. It’s a process, an action. When we ask “what’s the purpose of design?” we might as well ask “what’s the purpose of creating?” The answer is tautological: the purpose of creating is to create.
But really, we’re not asking the right question.
What’s the right question?
The real question isn’t “what’s the purpose of design.” It’s actually “what is your purpose?” Once you identify your goal, your dream, your purpose, then you have purpose-driven design.
I won’t try to go into detail on purpose-driven design, because the brilliant Amy Cueva has done a much better job of it. So here’s a snippet from her recent article:
“Companies are already harnessing the power of design to create a better experience and imagine a better world. But if the challenges we face today tell us anything, it’s that we need to move past Design Thinking into Design Doing.”
Let’s do more.