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Live from HITMC: Creating Customer and Employee Engagement

Creating Customer and Employee Engagement, by Gary Rhoads

“We are in the business of inspiration”

  • Engaging people is about alignment
  • When it’s done well, it’s beautiful

What do successful organizations do?

  • Talk to the engaged people first – find out WHY they’re engaged
  • Look for how to make people smarter/more capable
  • Brand champions inside the company should be able to participate in making people smarter
  • Fix the worst problems quietly
  • Always communicate with internal and external stakeholders

Some behavioral things have emotional connections – like being green. People feel strongly about it, even when they don’t do anything related to it. These things are “Goliaths.” Find a Goliath to slay, and it will connect people.

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the VP of Content Strategy at the UX design agency Mad*Pow, and she serves as managing editor at UX Booth, a publication about all areas of user experience. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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