Live from LavaCon: Personalization of Content and the Power of Metrics

Live from LavaCon: Oded Ilan, Iridize

A lot of people in history made a lot of money telling people what was in the future. Soothsayers. Professor X can read minds. How do they all do it? In sci fi/fantasy they’re not real. But in real life people learn from past people and make you happy by telling you a story that’s similar to that and seems like it’s about you.

We have science and machines and AI now… it’s like a new religion. We just want to know someone’s taking care of us.

We like to think we’re unique individuals, but to the giant databanks we aren’t. None of us are individuals. If you like a certain movie, it’s likely you’ll like other movies that other people who like your movie also like (or bought). Same with books, etc etc.

The more data you collect about types, the more detailed subtypes you can get.

Your users are used to getting personalized content through social media, so we need to provide it in other places.

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the VP of Content Strategy at the UX design agency Mad*Pow, where she helps healthcare, finance, and educational organizations communicate with their audiences. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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