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Content Strategy Gratitude

I’m grateful for many things, personal and professional. I’ve worked hard to build my career, and been exceptionally lucky to see that pay off. This year, I’m particularly grateful for:

  1. My amazing team of content strategists at Mad*Pow! Dana, Allison, and our newest addition Rick are brilliant strategists, fun to work with, and inspiring to collaborate with.
  2. The Content Strategy Facebook group. This is a caring, inquisitive, fascinating group of people who share relevant articles and get interesting conversations going. I love being part of it.
  3. Our favorite tools: GatherContent, and Mindjet. We’ve started using GatherContent exclusively for tracking workflows during content creation, and I couldn’t be happier. Mindjet is our go-to tool for sitemaps and IA creation, and I highly recommend it.
  4. My Mad*Pow coworkers. Our content strategy team is only as great as the people we work alongside, and luckily we work alongside some spectacular teammates.

What are you grateful for this year?

Marli Mesibov

Marli is a content strategist with a passion for the user experience. Her work spans websites, web applications, and mobile. Marli is the VP of Content Strategy at the UX design agency Mad*Pow, and she serves as managing editor at UX Booth, a publication about all areas of user experience. Marli is a frequent conference speaker, and has spoken at conferences including Content Strategy Forum and LavaCon. She can also be found on Twitter, where she shares thoughts on content strategy, literature, and Muppets.

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