Articles

Three Requirements of Good Microcopy

Microcopy, as defined by Nick Babich of UX Planet, “is the term for the small bits of copy on a apps’s interface that help users do ‘stuff’.” Microcopy is the same as copy. However, it is differentiated from long-form because too often it is overlooked. What not many people recognize is that microcopy does more…

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Why is “In Progress” a Dirty Word for Stakeholders?

Picture this: you’ve hired a design team. You come to a meeting, ready to see the latest designs. But when they’re presented, you start noticing typos… things you asked to be changed last time you saw them… small problems, but problems nonetheless. You’re frustrated and lose confidence in the designer. Now picture this: you’re a…

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My Fight with Yoast: a Microcopy Example

Yoast and I are in a fight. It began this morning, when I began using the Yoast SEO plugin in WordPress for a new client’s site. Our conversation went something like this: Me: Hi Yoast! Yoast: Hi! You should add a focus keyword for this page. Me: Great idea. I’ll add the keyword I think…

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Collaboration for Content Maintenance and Change

This weekend I took a quick trip to Philly to attend and speak at Conduit 2018, hosted by the Society of Technical Communications Philadelphia Metro Chapter. The main takeaway? Collaboration is key. I’m consistently impressed by the quality of talks at STC conferences. At some of the larger conferences we hear mostly from agencies and freelancers….

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How to Make Content Strategy Conferences Worth Your While

While there are more and more UX and content strategy courses available, there are few better ways to learn about specific topics and improve skills than attending conferences. But conferences take time to attend, and for many people conferences are overwhelming, overstimulating, and not worth the time and money. How can you make sure your next conference…

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