Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
If you missed my webinar on how to write in plain language, never fear! I have the slides, and a recording, so you can still learn how to help patients and caregivers understand what you’re saying. Ultimately, if you work in healthcare and you want “healthy” language? You need plain language. There are many reasons…
As an ex-SEO hater, it almost pains me to say this: SEO taught me to be a better writer. I didn’t think of it this way until I read a 2018 article by Jill Kurtz, called “Ditch Your SEO Baggage and Focus on What Matters.” Suddenly, as I read Jill’s perspective on SEO, I saw…
Forbes recently wrote an article titled There Are Three Kinds Of Content Strategy: Which Are You Doing? but really, are there only three types? I don’t think so. However, I was intrigued. What types of content strategy do I do? What types do you do? Forbes: Three Kinds of Content Strategy According to Forbes, these…
Looking for a quick-n-dirty guide to accessible design in 20 minutes? I gave this talk to my team as an intro, and I’m happy to share it. It’s full of tips and tricks. Accessible Design and Content in 20 Minutes from Marli Mesibov Looking for More on Accessible Design? Here’s a more detailed article on…
I know very little about UX in civic design. The day after an election, or a caucus (like yesterday’s), I rely on more knowledgable civic design folk. People like Dana Chisnell and Andrew Maier educate me. As Dana says, “every day is a civics lesson.” As we await the results of yesterday’s Iowa caucus, it’s…
As a a healthcare writer I often tell people how complex healthcare emotions are. And I write about how friends and family members can help patients through the complexity. But this week I was that friend/family member, and my knowledge didn’t help. What do we tell people, and why isn’t it enough to manage the…
When I saw the title “10 Terrible Ways to Start a Presentation” I was hooked. It’s a good headline. And when I read the article, it delivered. Those are, indeed, bad ways to start a presentation. But there were no suggestions of what to do. I realized what I really wanted: 10 great ways to…
2019 was a year of “should reads”. As you might expect, most of the books a person is told to read end up disappointing. Eat and Run, though a “must read” for runners, did not inspire me. A Heartbreaking Work of Staggering Genius and Ragtime (both read with my book club) may be great books,…
The end of the calendar year is a good time for reflection. This year I’ve taken on a few initiatives (and furthered some ongoing goals). Here’s how I’m feeling about my professional and personal 2019 accomplishments. Professional Work: Expanding Content Communications I love content strategy because I love communication. Written or verbal, through gestures or…
Hilary Marsh recently interviewed four CEOs to understand how they evaluate content strategy success. One of her final takeaways was this: Content is something all CEOs should care about. Hilary Marsh, How Does Your CEO Know Your Content Strategy Is Successful? While I agree with Hilary, I’m not optimistic about CEOs caring about content. CEOs…
