Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Scratching a Niche: Digital Marketing When the Audience is Small, by Joshua Golden Digital marketing is like ax throwing – you close your eyes and hope it hits a bullseye. So Joshua dials in with these steps: Calculating cost and setting a budget Choosing audiences Dialing in on the competition Standing out Optimizing and testing Getting the…
Every year the Health Experience Design conference brings together patients and providers, health systems and health insurers, designers and developers. We meet to discuss the state of healthcare. At the same time, we explore ways to improve the experience. This year the theme was systemic healthcare change – and I’ve rarely been more inspired. What…
Self-Care Support & Mental Health Services for Black Men, by Kevin Dedner When Kevin heard the George Zimmerman verdict, he felt sick. He started researching whether just being a black man could make him sick. He found that untreated mental health in black men is one of the reasons they have the lowest life expectancy…
Meaningful Engagement Through Behavior Change Design, by Amy Bucher There is a problem with the phrase “patient engagement”. We’re trying to accomplish our goals – not the patients’ goals. If we’re trying to help people we need to consider who will really get hurt, and who is benefiting. Behavior change design on the other hand, has…
How Kaiser Permanente is using human centered design to help members understand and improve their emotional health, by were Trina Histon, Scott Heisler, and Aubrey Kraft At Kaiser Permanente there are many patients who are sub-clinical but are feeling distress. They wanted to understand what would be more convenient and provide more options for people,…
From Paper to Personal: Partnering with Patients for Condition Management, by Katherine Martinko and Natalie Friedman GetWell network helps people engage patients in their own care. They speak with about 5 million patients each year. They are building a tool for patients and their families to use while in the hospital. It’s personalized, and they…
A Framework for Designing Culturally Competent Care, by Benjamin Tingey Our nation is complex and (wonderfully!) diverse. There are cultures within cultures. Ben works at Innovation Engine at Atrium Health, and they’ve created 4 pillars for a framework of cultural competency. What is Cultural Competency? The ability of systems to provide care to patients with…
What the Healthcare Industry Can Learn from Fish and Transition Design, by Cheryl Dahle Cheryl works in the fishing industry. They found out that fish are being mislabeled, so they went to 8 locations to watch people sell fish, to understand the system. Demand bullies supply (people have to lie about what fish they have…
Designing Everyday Life to be Healthier, by Steve Downs The US has the lowest life expectancy but the highest health expenditure, compared to many other 1st world countries. We are also not even in the top 40 countries of lowest age-related disease burden. (We’re #53, in the 2017 Global Burden of Disease Study.) Being Healthy…
Designing for Systemic Change, by Amy Heymans Human-centricity is now table stakes. As a designer, and idealist, making an impact, Amy wants more. We need to shift from sick care to health care. Anxiety and depression are on the rise – especially among adolescents. And health outcomes are impacted by ethnicity. Don’t Get Discouraged It’s easy to…
