Live from HxD: The Digital Transformation of Health

The Digital Transformation of Health: Balancing Speed, Innovation and Ethics, by Sara Holoubek 40,000 Americans a year die from car accidents. $80 billion dollars has been spent against a possible (hypothetical) solution (self-driving cars). How do we create a system where technology can be tested and ethically ensured to the same level that clinical testing…

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Content Strategy for Health Literacy

Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…

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UX Writing is Content Strategy + Copywriting

I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. While copywriting isn’t always a part of content strategy, UX writing is content…

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