Live from HxD: Innovation Beyond the Lab
Innovation Beyond the Lab, by Adam Connor What does it take for people to accept a human-centered mindset? Adam works for people across industries. He has 5 lessons to share.
Articles
Live from HxD: Incorporating Human-Centered Design into Policy Development
Incorporating Human-Centered Design into Policy Development; or, How I Learned to Let Go of All My Natural Instincts and (Try to) Embrace Chaos, by Deborah A, Brown Deb works in the mayor’s office. She is trained as a hospital attorney. Then she encountered hospital gain sharing. Gain sharing is a program that says if providers…
Live from HxD: The Digital Transformation of Health
The Digital Transformation of Health: Balancing Speed, Innovation and Ethics, by Sara Holoubek 40,000 Americans a year die from car accidents. $80 billion dollars has been spent against a possible (hypothetical) solution (self-driving cars). How do we create a system where technology can be tested and ethically ensured to the same level that clinical testing…
Content Strategy to Implement Behavior Change Methodologies
In the UX world, we use behavior change interventions to encourage positive behaviors and decrease negative or self-defeating behaviors. When we help people change their behaviors, we increase positive outcomes. While these are often related to health, they may impact any part of a person’s life. Content strategy is a key connector for bringing behavior…
Content Strategy for Health Literacy
Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…
UX Writing is Content Strategy + Copywriting
I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. While copywriting isn’t always a part of content strategy, UX writing is content…
Live from Confab: Language: Your Organization’s Most Important and Least Valued Asset
Language: Your Organization’s Most Important and Least Valued Asset, by Abby Covert How we understand language depends on our experience. Language is a highly complex system for communication. As an information architect, Abby has seen a lot of teams struggle to get on the same page. They need a shared understanding of their language. We…
Live from Confab: Compelling Content for Conversational Interfaces
Compelling Content for Conversational Interfaces, by Phillip Hunter We have a long way to go to create voice interfaces that don’t cause a question about creating a PBJ to turn into an existential thought process. There’s a lot of awareness and interesting uses of conversational interfaces. But we’re just getting started.
Live from Confab: Content ROI: Defining and Measuring Success
Content ROI: Defining and Measuring Success, by Sarah Richards What is value? To a content strategist, it might be “consistency” or “no typos.” But to the higher ups, it’s often “money” or “conversions.” And to the user, it might be “I achieve my goal efficiently.”
Live from Confab: Structuring Content to Empower Users
Structuring Content to Empower Users, by Lisa Maria Martin We have many (many) ways to think about content. But how we organize content and how people find it can be a complicated process.