Articles

Live from HITMC: Scratching a Niche

Scratching a Niche: Digital Marketing When the Audience is Small, by Joshua Golden Digital marketing is like ax throwing – you close your eyes and hope it hits a bullseye. So Joshua dials in with these steps: Calculating cost and setting a budget Choosing audiences Dialing in on the competition Standing out Optimizing and testing Getting the…

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Systemic Healthcare Change from Within

Every year the Health Experience Design conference brings together patients and providers, health systems and health insurers, designers and developers. We meet to discuss the state of healthcare. At the same time, we explore ways to improve the experience. This year the theme was systemic healthcare change – and I’ve rarely been more inspired. What…

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Live from HXD: How Kaiser Permanente is using human centered design to help members understand and improve their emotional health

How Kaiser Permanente is using human centered design to help members understand and improve their emotional health, by were Trina Histon, Scott Heisler, and Aubrey Kraft At Kaiser Permanente there are many patients who are sub-clinical but are feeling distress. They wanted to understand what would be more convenient and provide more options for people,…

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Live from HXD: From Paper to Personal

From Paper to Personal: Partnering with Patients for Condition Management, by Katherine Martinko and Natalie Friedman GetWell network helps people engage patients in their own care. They speak with about 5 million patients each year. They are building a tool for patients and their families to use while in the hospital. It’s personalized, and they…

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Live from HXD: Designing for Systemic Change

Designing for Systemic Change, by Amy Heymans Human-centricity is now table stakes. As a designer, and idealist, making an impact, Amy wants more. We need to shift from sick care to health care. Anxiety and depression are on the rise – especially among adolescents. And health outcomes are impacted by ethnicity. Don’t Get Discouraged It’s easy to…

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