Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Notes, examples, and presentations from Content strategy conferences and UX conferences around the world.
Superpowers for Designing and Thriving in Constant Change, April Rinne Constant change in 2020, 2021, 2022. Covid, social needs, war. Plans today look very different from 2 years ago. How do you relate to change? How do you think about change? Most importantly, how do you design (responsibly) for change ahead. We’re going to explore…
Business to Human: How Companies Use Content to Drive Customer Loyalty, by Joe Gelb What is loyalty? It means customers stay with us, instead of going to our competitors. At the end of the day, loyalty is driven by trust. Trust in what? Trust in our company to help them do what they need with…
Evolution of a Product-Driven Email Program: Demonstrating Delight in Ways Users Recognize, by Rob Marsh Engagement emails can benefit users. But they need to be done right. Step 1: Build a foundation. Identify if you even need an email. Does a message make sense? Start small. You can always grow! And look at where things…
The United Nations of Content: From Warring Kingdoms to Enterprise-wide Collaboration, by Cruce Saunders “The fight for the soul of content is very real.” We fight for budget and resources and time. Content gets created by a small group focused on that one need or output. Each bit of output, created by a separate team,…
Over-complicated? Over-simplified? The UX Efficient Frontier, by Morgane Peng What is good design for expert users? As a consumer you use a lot of apps, but there are people behind the scenes using more complex interfaces. We don’t see those versions very often, because we’re not in the industry. For example, as consumers we use…
Boost your Emotional Intelligence to move from good UX to great, by Priyama Barua There are a lot of challenges working in UX: How do you create a seat at the table and explain the value of UX? Emotional intelligence can be even more important than IQ. It has multiple levels. Individual level Self awareness…
Scaling Design with Design Ops: The UX of UX, by Chris LaChance Chris works at Pega, which has had a lot of challenges lately: Norman Nielsen group recommends a 1:10 design/developer ratio. Pega has a 1:70. It’s hard to get the designers all on the same page, particularly since they’re around the world. And before…
You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resources The people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs….
Data-Driven Behavior Change: From Awareness > Understanding > Action, by Eli Myers and Camille Rocca How did Omada incorporate continuous glucose monitoring (CGM) into their product? The goal is to incorporate this data as part of personal health data. What is personal health data? Behavioral data: physical activity, mood, sleep, etc Biometric data: body weight,…
Digital Charisma, by Ravi Komatireddy Preventive diseases are treatable, reversible – heart disease, stroke, obesity, diabetes. Neuroplasticity is one of the great attributes of being human. Humans adapt. Behavior change is not that hard. All you have to do is hire a personal trainer! …if you have a billion dollars. It’s not that we don’t…
