Live from HXD: Designing for Systemic Change

Designing for Systemic Change, by Amy Heymans Human-centricity is now table stakes. As a designer, and idealist, making an impact, Amy wants more. We need to shift from sick care to health care. Anxiety and depression are on the rise – especially among adolescents. And health outcomes are impacted by ethnicity. Don’t Get Discouraged It’s easy to…

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Live from OmnichannelX: Solving the global content challenge

Solving the global content challenge, by Jonathan Whiteside 75% of customers expect a consistent and relevant experience no matter where they engage, regardless of what: Channels Brands Territories Now throw in globalization. It needs to be intelligent, automated, engaging, personal, and also local. Make Content a Digital Supply Chain Manufacture something, ship it to the…

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Live from OmniChannelX: Omnichannel content in the wilds of the enterprise

Omnichannel content in the wilds of the enterprise, by Ryan Skinner Forrester speaks with businesses about how to develop growth strategies. Ryan finds that business’ content problems are like flooding: everywhere. They’re both more complex and more trivial than he would have expected. Ryan saw a car dealership argue with a consumer about the terminology…

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Live from AHIPcx: Words Matter

Words Matter: How to Leverage Design Thinking to Create Great Customer Experiences, by Michael Zagami Of course words matter – we all agree on that. But which words matter? To whom? Lately it feels like big data analytics, AI, they are exciting – but what about engagement strategies? No one seems to care. But that’s not…

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