Live from ConveyUX: Fundamentals of JTBD

Fundamentals of JTBD, by Jillian Wells “…People don’t want a quarter-inch drill, they want a quarter-inch hole.” Theodore Wells (Harvard Marketing Professor) …but most people don’t want a hole. They want to put up their bookshelf, so that their living room that feels like their own. When we uncover goals, we can create disruptive solutions….

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Live from ConfabEDU: Too Many Cooks!

Too Many Cooks: How to overcome content interference so you can do your job, by Jared Thomas Meyer Content interference can result in websites that don’t reflect goals, movie posters that don’t reflect the movie, and logos that are terrible. You end up with: https://xkcd.com/773/ What is content interference? The unsolicited, unwanted, and often uninformed opinion of…

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Live from ConfabEDU: The accessible user experience

The accessible user experience, by Robin Smail Robin’s a Penn State UX designer. What is UX, and why should you care? User experience encompasses everything people touch. Usability is how well they can get what they need. Accessibility is the inclusive practice of removing barriers to prevent interactions There are many many definitions of accessibility…

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