Recommended Reading: Contagious

I can’t recommend Contagious, by Jonah Berger, enough. Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics…

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Content Strategy 2015 Highlights

It’s been a big year for the field of content strategy. New ideas and trends come every year, but in 2015 we saw a few key ideas gain traction, and the content strategy community helped those ideas evolve into true calls to action. Here are three highlights from my year. Did you find this article…

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Best Practices when Writing for the Web

“When there’s no time or budget to work with a content strategist, research the target audience, and define a specific company voice, there are still some basic rules writers and designers can follow to make sure that web copy is clear, concise, and compelling.” Best Practices When Writing for the Web Writing for the Web…

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Creating Tangible Experiences

At the Society of Technical Communications Summit, I spoke about creating tangible experiences. I shared stories about projects that had no deliverables. I talked about how frustrating that can be, for clients and team members alike. But it doesn’t have to be like this. We can do better. Let’s Get Real: Creating Tangible Experiences UX…

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A New Era at Mad*Pow

Over the past two years of freelancing, I’ve learned about the content strategy community, about meeting clients and making sales, and about myself. I’ve grown confident in my knowledge of what I do best, what work I most enjoy, and the future I see for myself as a content strategist. With that in mind, the…

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Why I Live Blog

This site has gotten a fair amount of notice lately. It’s mostly due to my live blogging at conferences such as Confab, LavaCon, and Congility. I’m thrilled! I love that I’m creating something valuable for others, and of course I’m happy to be promoted… but I’m always a bit disconcerted when someone thanks me for…

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