Best Practices when Writing for the Web

“When there’s no time or budget to work with a content strategist, research the target audience, and define a specific company voice, there are still some basic rules writers and designers can follow to make sure that web copy is clear, concise, and compelling.” Best Practices When Writing for the Web Writing for the Web…

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Creating Tangible Experiences

At the Society of Technical Communications Summit, I spoke about creating tangible experiences. I shared stories about projects that had no deliverables. I talked about how frustrating that can be, for clients and team members alike. But it doesn’t have to be like this. We can do better. Let’s Get Real: Creating Tangible Experiences UX…

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A New Era at Mad*Pow

Over the past two years of freelancing, I’ve learned about the content strategy community, about meeting clients and making sales, and about myself. I’ve grown confident in my knowledge of what I do best, what work I most enjoy, and the future I see for myself as a content strategist. With that in mind, the…

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Why I Live Blog

This site has gotten a fair amount of notice lately. It’s mostly due to my live blogging at conferences such as Confab, LavaCon, and Congility. I’m thrilled! I love that I’m creating something valuable for others, and of course I’m happy to be promoted… but I’m always a bit disconcerted when someone thanks me for…

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Out of the Silos, and Into the Farm

Did you miss Northeast PHP this year? Never fear! Here’s my talk from the conference: Out of the Silos and Into the Farm. The conference was a great success, based in Cambridge, MA. I was very excited to attend, but since it’s a small conference I know there are more people who wanted to be…

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Atlas Workshops – an Overview

Looking for an overview of all I learned on my Atlas Workshops trip? Well, here it is! This is a short presentation about my time teaching UX to (and learning from) high school students. We traveled across Sweden and Denmark, built projects, and explored what it means to work in user experience. An Atlas Workshops Trip…

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