Today I had an interesting question from a client.
"Most of our users visit a site multiple times before they're ready to purchase. But all of the wireframes and user flows you've shown us direct
In a recent UX Matters article by Peter Hornsby, Hornsby calls out Facebook for purposely designing an addictive application. He quotes Sean Parker, Facebook’s first president, on the company’s goal:
“How do we consume as much of your time and conscious attention as possible. And that means that we need to sort of give you a little dopamine hit every once in a while—because someone liked or commented on a photo or a post or whatever. And that’s going to get you to contribute more content. And that’s going to get you more likes and comments. It’s a social-validation feedback loop. … You’re exploiting a vulnerability in human psychology. The inventors / creators understood this consciously, and we did it anyway.”
[bolding added by me]
Hornsby was inspired by the realization that UX designers are essentially exploiting human vulnerability, and created his own variation on Asimov’s 3 rules:
- A UX designer may not injure a user or, through inaction, allow a user to come to harm.
- A UX designer must meet the business requirements except where such requirements would conflict with the First Law.
- A UX designer must develop his or her own career as long as such development does not conflict with the First or Second Law.
But here’s my question: is Facebook, in Hornsby’s example, actually breaking any of these laws? Continue Reading
There are over 500 apps available to consumers that promise everything from relieving symptoms of depression to “curing” bipolar disorder. They are minimally regulated, and while some are fantastic, many others inadvertently hurt the very people they are trying to help.
Although designers want to help, many don’t have the basic information they need to successfully create an application for people with mental health disorders.
Enter Mad*Pow: my colleague Jen Smerdel and I have been conducting research into the intersection of mental health and UX design. As a first step in sharing our research, we’ve created an infographic to help design for mental health.
Today I have several stories, all with the same moral.
A story of teenage angst
“I am a rock
I am an island
I’ve built walls
A fortress deep and mighty
That none may penetrate”
- Simon and Garfunkel, “I am a Rock” Continue Reading
I worked on a recent project with very enthusiastic stakeholders. They were very hands on, and we had many long discussions to come to consensus and take in feedback. Plus, they loved the design recommendations, they were on board with the content strategy, and as a result they kept our team on as partners well into development. However, as development went on the implementation of our design didn’t quite match our expectations. Over time, larger and larger issues became apparent, and by the time the dev team was ready for launch, we designers and strategists were feeling disillusioned about the entire process.
What went wrong? Continue Reading
There is no purpose to design. It’s a trick question, see, because design is a tool. It’s a process, an action. When we ask “what’s the purpose of design?” we might as well ask “what’s the purpose of creating?” The answer is tautological: the purpose of creating is to create.
But really, we’re not asking the right question. Continue Reading
One of the best questions to get to know a fellow UX-er is “what was your major?” The answers are often unexpected, and tell you more about the person you’re speaking with, as well as more about the field of UX.
My answer, of course, is theater. For most people, this sounds like the exception to the rule. But there is no content strategy major. Not even a major that “most” content strategists studied in college.
Everyone finds their own way to UX. My story is just one example, one possible journey. Continue Reading
Videos, infographics, articles, Facebook posts… we have so many ways to share information at this point. I firmly believe that the medium, channel, and content type should be determined by the user’s needs or behaviors. For example, emails are likely to be more successful than video when the user is likely to be in an office. This is more informative than making decisions based on stakeholder interests. With that in mind, I’ve written before about the value of steering clear of “let’s make videos” and instead thinking “let’s explain how to build a treehouse” and then choosing the best method for conveying that information.
Similarly, when focusing on UI, there are numerous interactions we can choose from. Our job as user experience practitioners and content strategists is to find, test, and finesse the best content medium or interaction to convey the information.
But sometimes there’s more than one two best way to convey something. What do you do then? Continue Reading
As the managing editor at UX Booth, I see a lot of article submissions. Over the years, I’ve started to get a sense for whether or not an article will be relevant and valuable for UX practitioners. Only it’s not “a sense.” It’s actually an observation of patterns, and one I apply to articles I find and personally read in addition to those we publish on UX Booth.
With that in mind, here’s a quick list of tips for how to write compelling and useful articles for the UX community. While this article is by no means comprehensive, it is a guide I hope will be handy and perhaps amusing – and if I’m lucky, fellow authors will find it both relevant and valuable. Continue Reading
It’s been three years since UX Kitteh made us laugh, and cry, and feel understood in the UX world. I was recently revisiting my own UX Kitteh contributions, and realized that I now own kittehs of my own, and can create UX Kittehs based off their actions! So here they are, Nikki and Sim, putting UX principles into practice. Continue Reading