Accessible, Inclusive, and Ethical Design

What’s the difference between accessible, inclusive, and ethical design? It’s easy to use the three terms interchangeably. But they’re not the same. And while some designers may disagree on the details, it’s important to understand the broad distinctions. Accessible Design Accessible design is the creation of products or interfaces so that people with disabilities can…

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What is an Omnichannel Experience?

After three days soaking in the brilliance of Noz Urbina, Lisa Welchman, Rahel Anne Bailie, Mike Atherton, and so many other brilliant people at the premier OmnichannelX conference last week in Amsterdam, I finally have an answer to the question we all set out to answer: what is an omnichannel experience? What the Experts Said…

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Conversational Interfaces: How is Alexa Different from a Chatbot?

Conversational interfaces. What are they? Phillip Hunter (Pulse Lab) focused on AI in his Confab talk. But a conversational interface goes far beyond artificial intelligence (AI) and Natural Language Processing (NLP) (though NLP can certainly help!). There are AI assistants, chatbots, and even simple conversation-based UX writing. How do they differ? Did you find this article useful?…

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Do You Need a Website?

How important is your unique website to your content marketing efforts? It turns out, it may not be important at all. You may not need a website. And maybe it doesn’t matter if you have a unique URL! It’s a whole new world. Your URL, Your Site, Your Content When you think of your site…

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Content Strategy for Health Literacy

Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…

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UX Writing is Content Strategy + Copywriting

I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. While copywriting isn’t always a part of content strategy, UX writing is content…

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Collaboration for Content Maintenance and Change

This weekend I took a quick trip to Philly to attend and speak at Conduit 2018, hosted by the Society of Technical Communications Philadelphia Metro Chapter. The main takeaway? Collaboration is key. I’m consistently impressed by the quality of talks at STC conferences. At some of the larger conferences we hear mostly from agencies and freelancers….

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