What do content strategists from the US, Finland, Sweden, the UK, and Australia have in common? We are all storytellers. That’s what I explored at this year’s CS Forum.
What’s In a Story: My CS Forum Talk
If you remember the story of the ant and the grasshopper, you are proof that stories persist. After all, when is the last time you heard it? But it stuck with you, more so than if someone had just told you the moral.
The slides from my talk, What’s In a Story, are now available via Slideshare. I’m happy to answer questions or discuss the talk – just leave a comment here on the post. Or reach out to me via email or Twitter.
CS Forum – What's in a Story? from Amanda Pierce
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Could you share here the links to the two videos in your presentation? I’d like to use them in a blog (I’ll write your name too!).
Thanks!
Absolutely. They’re all YouTube videos:
Technu Gel commercial: http://www.youtube.com/watch?v=KdK17TZJsc4
Adidas commercial: http://www.youtube.com/watch?v=GGO4ArUiP-8
Nike commercial: http://www.youtube.com/watch?v=v9nCPbbngmI
Direct TV commercial: http://www.youtube.com/watch?v=KoG0O9xH6-U
StateFarm commercial: http://www.youtube.com/watch?v=oj4zHO2-LkA