Live from Congility: Storytelling, immortality and the content experience

Storytelling, immortality and the content experience: the future exposed, by Kevin Nichols

Congility2014Content (according to Sapient Nitro) is any information that is recorded.

  • Hieroglyphics (recorded on papyrus)
  • Sound
  • Video
  • Newspaper
  • Digital Information

Content strategy determines which information to share with whom and when.

Story challenges

  • Are we creating stories that actually deserve to be preserved?
  • Have we lost sight of good story telling for the sake of telling stories that are only important for the moment? Or just to sell something?
  • Has emphasis on channel (mobile first) superseded the story (content first)?
  • Multichannel vs. omnichannel: Omnichannel keeps the user at the center, and uses as many or few channels as necessary to tell the relevant stories.

What makes a good story?

  • Timelessness – a good story doesn’t have a shelf life or single channel

*Sadly, due to technical difficulties, to be continued!*

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