CSA: Closing the Gap on the Adaptive Content Challenge, by Don Day
Why so much emphasis on adaptive content?
- Content should be easy to find!
- Content should be reusable – it’s not a tea bag.
- Content should be timeless.
There are a lot of factors determining what content is presented:
- The technical, cultural (think jokes that don’t translate), or religious preferences
- The reading level of the audience
- What users have looked at before – to personalize what we give them next and ensure they’ll like it
- How long users will have to consume their information (bites, not meals)
We also need to prioritize content:
- Is it breaking news?
- How quickly does the user need to react or respond to the content?
- Can we get the information to users more efficiently?
When it comes to adaptive content we don’t have a workflow. We have work facilitation.
- Use semantic associations so that users can find the specific pieces they want (i.e. go to a specific step in the process)
- Flag or highlight information
- Allow users to filter information (or filter for them so they only see relevant content)
- Is the content easily able to respond? Is it “agile” content?
A timeline of our route to adaptive content:
- From the time of the printing press until the internet, there was:
- Content with a long life-cycle (like product information)
- Ephemeral content (news or marketing)
- The long term and short term content maintained some consistency
- The Web era
- Now we have long life-cycle content (much the same as before)
- Ephemeral content (still news and marketing!)
- But now we don’t have the same publishers for the two, and so we’re creating isolated standards. Unfortunately, this leads to duplicated content and effort.
- Next up: blogs and chunks
What’s wrong with my content?
- Blobs vs. chunks:
- Blobs of content are often created to present on a screen
- Chunks are named, scoped, modular units of information (this is structured content, with semantics)
- Presentation is NOT semantics
- Responsive web design doesn’t solve all of these problems
- Responsive is just a grid and media queries. If we don’t have the semantic markup, the queries aren’t helpful.
The role of adaptive technologies:
- Adaptive design
- Adds logic to responsive web design
- Helps with fonts, images, and scope
- Generally not aware of the content and the context
- Adaptive content (according to Ann Rockley)
- Device independent
- Transformable for display in different environments, on different devices, and in a dynamic fashion
- Adaptive content (according to Karen McGrane)
- Presentation independent
- Has meaningful metadata
- Usable CMS interfaces