Should We Create Video Content?

Following a handful of stakeholder meetings, one of my coworkers recently gave me a heads up that we should concentrate our content creation around video. I was a little surprised to hear that, since we hadn’t spoken to end-users yet. As we discussed the situation, it became clear that there were three main reasons the…

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Live from Bolo: The New Creative Breed

The New Creative Breed, by Tina Cervera Social media has changed dramatically over the years. From 2007-2010 it was about community growth. Then it was about engagement, and now it’s about accomplishing business goals with social media just being a channel. They try to tell stories that are relevant, for specific people, through specific channels….

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