Onramp: Making the Case for Author Experience, by Rick Yagovich Three things: What is “author experience?” Why is it an imperative? The value of author experience for the whole organization. What’s the purpose of a CMS?
Scalable Content Strategy: Nice Thought or Viable Vision?, by Colleen Jones A two-step model for creating an operational content strategy. FootSmart was trying to help clients understand that they needed more than just sneakers Created additional content Linked that content to their sneakers SEO increased as a result 36% increase in weekly sales