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Adventures in Content Strategy

"Either write something worth reading or do something worth writing." Benjamin Franklin

Tag: Congility

Live from Congility: How to be a Writer in a World of Structured Content

Live BloggingMarli MesibovJune 19, 20140

How to be a writer in a world of structured content,Fabrizio Ferri Benedetti Who is a writer? Doesn’t necessarily know anything about DITA Not a programmer Good at creating content Might know SEO, and can write for the web Content: the backbone of the web

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Live from Congility: Workflow that Works under Pressure

Live BloggingMarli MesibovJune 19, 20140

Workflow that Works under Pressure, by Jeff Eaton Content is everything for some organizations Content as the product – organizations produce content Lots of it, consistently It’s dynamic It’s often time-sensitive Jeff has a lot of feelings about this. We adapt to the tools we’re giving Jeff had a friend with a “potato” button on…

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Live from Congility: Branding isn’t Bollocks

Live BloggingMarli MesibovJune 19, 20140

Branding isn’t Bollocks, by Mike Atherton What’s the message behind the messaging? The people who buy the products aren’t always the people who use the products Makes marketing and UX a mess Products get so complex that consultants get brought in so that users don’t have to use products Need begets new need – competitors…

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Live from Congility: A World with Fewer Walls

Live BloggingMarli MesibovJune 19, 20140

A World with Fewer Walls, by Noz Urbina Overt selling has given way to problem solving. Sweeping statements have given way to conversation-like messages -Robert Rose   Silos are a general metaphor for “separation” A lack of understanding A lack of communication A lack of usability

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