How to Start A Content Audit

You’ve just been handed an excel doc with 22,000 lines in it. “Here you go! Go do your content audit!” Your breath comes faster, and sweat breaks out on your forehead. How can you make this enormous mess of data anything useful?! Take a deep breath. It’s going to be ok. Here are a few…

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How to Measure and Evaluate Content

How do you evaluate your content? Too many of my clients assume that they can’t. Content isn’t scientific, it’s a humanities area. It’s all grey areas and fuzzy lines, so we just have to try out a bunch of content and then hopefully something works, right? Wrong.

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