Live from CSA: How to Convince Your Boss to Invest in Content Marketing

How to Convince Your Boss to Invest in Content Marketing, by Arnie Kuenn Arnie’s team does content marketing workshops, and frequently hears students afterwards asking “I can’t get our management ┬áto see the potential in this.” The problem: using words like “blogging” or “social media” or “content marketing” or “inbound marketing” doesn’t work. The solution:…

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Live from CSA: Interview: Content Design – Working Together for an Elegant User Experience

Interview: Content Design – Working Together for an Elegant User Experience, by Dave Lippman and DeAnn Wright DeAnn: How did your intro to content strategy start? Dave: My experience started with content, and a fundamental thing was ensuring content strategists understood the problem, before they began crafting the experience. I still look back at that….

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