At UXPA Boston this past May, I gave a 5 minute talk illustrating both good and poor usability in unexpected places. I chose to look at a series of situations I’ve encountered during my various travels, ranging from Finnish farmer’s markets to Japanese toilets. During the Q&A session after the talk, someone asked a very interesting question.
Under the Influences: Context as Strategy, by Keith Anderson
Content floats around in space, disconnected from its creators, easily misunderstood.
Content without context is just data. Writers and designers worked together starting with the printing press.
Then came the typewriter, and we “untethered” our content. Now we’ve moved to computers, internet, social media, big data… we get more and more information without context for it.
We provide restrictions via platforms, via devices, via siloed channels.
“We promote portable content without providing information on how to maintain context.”
If we are truly to support our organizations, content strategy must include all organizational content, support the long-term welfare of the organization, avoid worship of the stakeholder, identify customers as people, and communicate effectively with our audiences. Continue Reading