Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Microcopy, as defined by Nick Babich of UX Planet, “is the term for the small bits of copy on a apps’s interface that help users do ‘stuff’.” Microcopy is the same as copy. However, it is differentiated from long-form because too often it is overlooked. What not many people recognize is that microcopy does more…
What does it mean to write for localization? We live in a global world, and that means we need to do more than translate content for other audiences. What is a global world? It’s a world where your target audience may look, sound, and even think differently than it used to. They don’t just need…
