Live from ConveyUX: Using Data Science to Quantify User Journeys

conveyuxUsing Data Science to Quantify User Journeys, by Sam Zaiss

Sam leads a team of data scientists (now called Experience Analytics) at Microsoft

He’s determined the goal of data science and user research is the same: use data to accomplish goals


Communication breaks down between data scientists and UX researchers because there is a lexicon barrier. When data scientists say there are “lies, damn lies, and observational studies” they mean “don’t assume correlation implies causality.” But UX researchers hear it as “you’re undermining us!” Continue Reading