When Do We Leave Them?

My first job in content strategy was at an agency. Starting there, I’ve worked with clients at every stage of their work: through site launches and redesigns, content creation and curation, through audits and inventories and analyses and rewrites and revisions and re-launches. I love the variety, and I love the problem solving. Then, with…

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Content Strategy Deliverables, ROI, and Best Practices

A recent client tasked me explicitly with the challenge we claim to implicitly address for every client on every project: show me that content strategy is valuable, scalable, and profitable. A tall order, and one that is giving me an opportunity to reflect critically on our work and identify the most valuable elements, how to scale our…

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