Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Don’t Make a Journey Map, by Shahrzad Samadzadeh This is not an aspirational talk, or a formula to follow. It is a review of common journey map archetypes. When Sha figured out that she could make a journey map based on needs and findings, she realized they could be really useful! However, after working on…
Journey maps are a key component of building a strategy. But when we talk about “strategy” it can mean a lot of different things: Creating a set of plans for creating and promoting content over time Setting up a plan for a content migration and content governance Defining the content touch points for a user’s…
