Opening Keynote, by Kristina Halvorson
We come to content strategy from many different paths, but we do have some things in common.
Kristina began in 2004. She was a web copywriter, and she remembers watching her first usability test and seeing people interacting with, using, looking for content. This is when people would do content last, with no budget, after doing everything else.
“It’s not that I can’t crank out content, but I have questions.” Continue Reading