Live from Confab: Understanding your audience

Understanding your audience, by Robert Mills Audience research should become embedded into your work. This talk will include quick win suggestions and easy ways to incorporate research into projects as an individual, as opposed to the bigger projects with tons of resources. Three steps: The difference between knowing and understanding How to actually gain the…

Continue Reading

Live from UXPA: Modern Day Attitudinal Tracking: How to use a Mood Meter to get real-time moments of truth during Think-Aloud Protocol

How to use a Mood Meter to get real-time moments of truth during Think-Aloud Protocol, by Ania Rodriquez, Rick Domaso, and Jonathan Knopf They had a client asking “why are people returning this product? They had to figure out the best way to do user research – and how to measure emotions without stopping participants…

Continue Reading