Understanding your audience, by Robert Mills
Audience research should become embedded into your work. This talk will include quick win suggestions and easy ways to incorporate research into projects as an individual, as opposed to the bigger projects with tons of resources.
- The difference between knowing and understanding
- How to actually gain the understanding
- How to apply the learning to content strategy
How to uncover hidden assumptions, by Maria Matveeva
In an emergency, when a woman called for help, the Emergency dispatcher wanted to know if she was in the city or the country, and she couldn’t because she didn’t know what it counted as. She gave the address/general location, but she couldn’t say if it was “city” or “country.”
We can’t take our assumptions for granted. What’s important to me, is not necessarily important to others.
Think of the example of salt and pepper being identified by the number of holes in the top. Every family works on it differently. Continue Reading
How to use a Mood Meter to get real-time moments of truth during Think-Aloud Protocol, by Ania Rodriquez, Rick Domaso, and Jonathan Knopf
They had a client asking “why are people returning this product?
They had to figure out the best way to do user research – and how to measure emotions without stopping participants who were going through a process.
The goal: Learn what they like, what they’re hoping for, what they hate, and what they wish.
Reality: That’s hard! Continue Reading