SEO + Content Strategy = SEO Strategy

I’m sick of fighting with SEO experts. Not because I dislike them, or because I think they’re wrong or they’re stupid. I’m sick of fighting because I know we need an SEO strategy. Every SEO expert I’ve ever met has known more about what Google will respond to than I do. They know more about…

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How to Merge Content Strategy and SEO

Last week I spoke at SearchLove San Diego. I had a wonderful time, and I met many brilliant marketing and SEO specialists. We had a lot to learn from one another. Content strategy and SEO actually have quite a bit in common. Content strategists need to use SEO techniques to improve their strategies and their…

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How Does Google Autocomplete Work?

I’m a huge fan of The Bloggess. I mean huge. If you have a quirky sense of humor, and/or have ever dealt with depression or anxiety issues, and/or enjoy good writing, and/or like cats, I highly recommend reading her blog. She even taught me about Google Autocomplete. That’s why, even if you are none of…

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