SEO + Content Strategy = SEO Strategy

I’m sick of fighting with SEO experts. Not because I dislike them, or because I think they’re wrong or they’re stupid. I’m sick of fighting because I know we need an SEO strategy. Every SEO expert I’ve ever met has known more about what Google will respond to than I do. They know more about…

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What Content Strategists Can Learn from SEO

Last week I spoke at SearchLove San Diego. I had a wonderful time, meeting many brilliant marketing and SEO specialists. We had a lot to learn from one another, since content strategy and SEO actually have quite a bit in common, and also many differences. Here are the top 5 things I believe we as…

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SEO and Google’s autocomplete

I’m a huge fan of The Bloggess. I mean huge. If you have a quirky sense of humor, and/or have ever dealt with depression or anxiety issues, and/or enjoy good writing, and/or like cats, I highly recommend reading her blog. Even if you are none of those things, if you work in content strategy or…

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