Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Sartre and the lab monkey: What philosophy and neuroscience can teach us about UX, by Manuel Ebert The hammer is just a thing in the outside world. When I pick up the hammer, I think of it as part of my hand. I don’t think of my hand manipulating the hammer, I think of the…
Wear your words: wearables & speech design, by Kristen Deveau Nuance Communications (where Kristen works) works with speech capability. Today she’ll be talking about: Speech capability within wearable devices Speech as one of many solutions Form factors – how do we interact with different devices? Start by thinking about tablets and phones (handset screens). They…
Raising the Bar on Customer Experience, by Scott Liewehr A customer journey is a series of steps a customer goes through, including multiple touch points and actions. There are multiple journeys across a customer lifecycle. We need to improve the lifecycle. Customer service Think of a barber shop: it gets better every time, the more…
“Brand is what people say about you when you’re not in the room.” -Jeff Bezos (Amazon) It’s true: your brand is not just your voice or your visual style. It’s also what you do, and how you do it. And believe it or not, your brand leaves a first impression.
…said nobody ever. Except me. I said “I love constraints” today, and I meant it. I’m a big proponent of the “two out of three” mentality. It’s just common sense – I can stay up all night working and make something excellent. But I need to be paid well. Or I can deliver something quickly…
Next Level of Collaboration: The Future of Content & Web Design, by Rebekah Cancino Work used to be simple. It was tangible and had clear edges. (quote from @kerry_anne) – but now everything has changed. No matter where a customer is experiencing content, it’s all part of the brand experience. More and more of our…
Interview: Content Design – Working Together for an Elegant User Experience, by Dave Lippman and DeAnn Wright DeAnn: How did your intro to content strategy start? Dave: My experience started with content, and a fundamental thing was ensuring content strategists understood the problem, before they began crafting the experience. I still look back at that….
“The plural of anecdote is not data” -Roger Brinner (probably) As an editor at UX Booth, I frequently remind authors of one of our key guidelines – show, don’t tell. By this we mean that readers are more likely to understand a concept when it is illustrated with specific examples. Abstract theories are great, but we…
“Everybody thinks they have good taste and a sense of humor but they couldn’t possibly all have good taste.” -Marie, “When Harry Met Sally” Nora Ephron wrote (fictional) Marie’s line in 1989, a gentle reminder to the world that we all think our personal opinions are the right opinions. In a recent A List Apart…
“THEM: Well, I have to confess that we don’t quite use it the way you’d want… ME: (frowns) Now, that frown you see may not be for the reason you think. I’m not frowning because people don’t follow the methods we share to the letter. I’m frowning because they seem to think that’s a problem.” -Jesse James Garrett, How…
