Articles

Algorithms Inherit Human Intentions

How do you make a digital tool better? Start with the manual work. Digital tools and algorithms can make manual processes better, but only if our manual processes improve as well. All algorithms inherit human intentions. And without conscious effort, algorithms inherit human bias. Is tech moving too fast? There are two seemingly opposing statements…

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The (Lack of) Vaccination Content Strategy

In January I wrote about how a solid content strategy could really help improve vaccination numbers. There didn’t appear to be a vaccination content strategy, just as there hadn’t been a Covid content strategy. At the time, I quoted the New York Times’ morning newsletter (aptly titled The Morning), which was voicing concerns over vaccine…

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Content Strategy in Healthtech turns Information into Knowledge

Hari Tsoukas, an expert in organizational studies at the University of Cyprus, highlights the distinction between “information” and “knowledge.” Information, he wrote, “consists of objectified, decontextualized, time-less, impersonal, value-free representations,” whereas knowledge is “context-dependent, personalized, time-bound, and infused with values.” Robert Wachter, The Digital Doctor In 2017, Dr. Robert Wachter published The Digital Doctor. Shortly…

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Invisible Personalization

Why is personalization invisible? I believe it has something to do with how humans think of themselves. People tend to think of themselves (ourselves) as in control. This is particularly true when things are going well. For example: When someone has a successful business they rarely acknowledge how much of success is based on luck….

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Goldilocks Effect and Health

When Goldilocks tasted Baby Bear’s porridge, how did she know it was just right? Papa Bear’s porridge was too hot. Mama Bear’s was too cold. If Goldilocks had tasted Baby Bear’s porridge first, she might have found that too hot or cold as well. But being third, and knowing it was in the middle of…

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Can UX Design Change Behavioral Heuristics?

Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two types of thinking. First there is “System 1”, or what some people might call instinct. System 1 is heavily influenced by heuristics. Then there’s “System…

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Personal and Professional Values

What do you value in life, and how does that come across in your work? The values we hold close to us don’t force us to do anything. But personal and professional values impact how we feel when we act. Sometimes guilt and shame are motivated by cultural factors. But often those feelings actually come…

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Health Mindset Matters, so Health Language Matters

How does a health mindset affect health behaviors? This was the question asked at Mindset 2021, where Dr. Alia Crum spoke on Harnessing Mindset in 21st Century Healthcare. In Dr. Crum’s talk, she explained: A mindset is a core assumption about a domain or category that orients us to a particular set of expectations, attributions,…

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