Can UX Design Change Behavioral Heuristics?

Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two types of thinking. First there is “System 1”, or what some people might call instinct. System 1 is heavily influenced by heuristics. Then there’s “System…

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Personal and ProfessionalValues

What do you value in life, and how does that come across in your work? The values we hold close to us don’t force us to do anything. But personal and professional values impact how we feel when we act. Sometimes guilt and shame are motivated by cultural factors. But often those feelings actually come…

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Health Mindset Matters, so Health Language Matters

How does a health mindset affect health behaviors? This was the question asked at Mindset 2021, where Dr. Alia Crum spoke on Harnessing Mindset in 21st Century Healthcare. In Dr. Crum’s talk, she explained: A mindset is a core assumption about a domain or category that orients us to a particular set of expectations, attributions,…

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How can Content Strategists Address Racism in Healthcare?

What can content strategists do to address racism and place-ism in healthcare? In J. Nwando Olayiwola’s TEDx talk Combating Racism and Place-ism in Medicine, she speaks to the serious problem of racism in medicine. Racism leads to higher mortality rates and poorer care for black men and women. For example, health professionals assume black patients…

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Live from HXD: You are the Future of Health Equity

You are the Future of Health Equity, by Daniel Burje Chonde What are the problems facing DEI groups? Competiting priorities Limited resources The people doing the work often lack the tech/business/design skills Equality vs equity Equality is giving the same thing to everyone. Equity is giving different things to different people based on their needs….

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Data-Driven Behavior Change

Data-Driven Behavior Change: From Awareness > Understanding > Action, by Eli Myers and Camille Rocca How did Omada incorporate continuous glucose monitoring (CGM) into their product? The goal is to incorporate this data as part of personal health data. What is personal health data? Behavioral data: physical activity, mood, sleep, etc Biometric data: body weight,…

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Live from HXD: Digital Charisma

Digital Charisma, by Ravi Komatireddy Preventive diseases are treatable, reversible – heart disease, stroke, obesity, diabetes. Neuroplasticity is one of the great attributes of being human. Humans adapt. Behavior change is not that hard. All you have to do is hire a personal trainer! …if you have a billion dollars. It’s not that we don’t…

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Live from HXD: Stress Addiction

Stress Addiction: From Morning Coffee to the Cardiac Wing, by Taylor Cashdan Taylor was the kid who did everything. As an adult that continued, but eventually he found he was basically addicted to the cortisol – he had a stress addiction. He didn’t have a medical condition. Not too much or too little cortisol. But…

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