Live from HXD: Meet CLAiRA with Purpose

Meet CLAiRA with Purpose, by Abran Maldonado Abran turns pop culture into curriculum. Everything he does has social purpose. Now he’s founded Create Labs, creating opportunities for young people to touch technology. How can AI help social purpose? AI can take our jobs, but it can also do a lot of good. AI for social…

Continue Reading

What is “User Engagement”?

I hear a lot about how UX can improve “user engagement”. It sounds great – you want people to use something, so it needs to engage them. But the more we use it, the less clearly we define it. Usability Geek talks about gamification as the secret to engagement. Meanwhile, UX Collective has 7 rules…

Continue Reading

Where’s Marli in 2022?

Where will you find Marli in 2022? After a few years with no flights and few talks, I’m looking forward to more conferences this year. That means a little more travel, and a lot more fun. Come join me! Why attend conferences? For me there are several reasons to go to conferences. I am inspired…

Continue Reading

Intelligent Content Means Having Context

I love intelligent content. My favorite thing is the name: intelligent. When you see content that’s broken out into small chunks, it can seem disjointed. But to be intelligent, the content isn’t just in small pieces. It has metadata. That’s what gives it context. Today I saw a great example of chunked content that was,…

Continue Reading

Start with (CMS) Requirements

Over the years I’ve worked with many content management systems (CMSs) and seen many lists of CMS requirements. I’ve read Deane Barker‘s (phenomenal) book Things You Should Know, as well as numerous blog posts, and even helped a few organizations migrate from one CMS to another. Yet when my team began discussing the ideal CMS…

Continue Reading

Something New for 30 Days

In 2011, Matt Cutts gave a TED talk called: Try Something New for 30 Days. In it, he speaks to a way of setting and achieving goals: doing something new for 30 days. But the catch is that at the end of 30 days, Cutts moves on to something new. When I think of my…

Continue Reading