The (Lack of) Vaccination Content Strategy

In January I wrote about how a solid content strategy could really help improve vaccination numbers. There didn’t appear to be a vaccination content strategy, just as there hadn’t been a Covid content strategy. At the time, I quoted the New York Times’ morning newsletter (aptly titled The Morning), which was voicing concerns over vaccine…

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Content Strategy in Healthtech turns Information into Knowledge

Hari Tsoukas, an expert in organizational studies at the University of Cyprus, highlights the distinction between “information” and “knowledge.” Information, he wrote, “consists of objectified, decontextualized, time-less, impersonal, value-free representations,” whereas knowledge is “context-dependent, personalized, time-bound, and infused with values.” Robert Wachter, The Digital Doctor In 2017, Dr. Robert Wachter published The Digital Doctor. Shortly…

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