Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Notes, examples, and presentations from Content strategy conferences and UX conferences around the world.
Information Typing for Design: A practical paradigm for information development, by Tina M Kister Your eye travels in short, abrupt movements called cicades. Peripheral vision is quite blurry, central vision perceives high detail. It’s about the size of your thumbnail if you hold your hand at arm’s length. Vision is taking a bunch of small…
Designing Friction-free Experiences with Service Design, by Jon Robinson In a 2019 survey, consumer experience was named the #1 challenge faced by healthcare leaders. They defined consumer experience as: “understanding, addressing, and assuring that all consumer interactions and outcomes are easy, convenient, timely, streamlined, and cohesive.” Then there was Covid. Of course that makes things…
How to Drive Digital Patient Engagement Without Losing the Human Connection, by Andrea Arauz Pack Health’s goal is to drive digital patient engagement and collect data by giving each patient a health advisor and digital tools. They have 150+ patient reported outcomes. What is the Pack Health program? The program is 12 weeks, the health…
Redesigning Discharge Planning for Value-Based Care: Lessons Learned from Deploying a Novel Decision Support System and Workflow to Optimize Care Transitions, by Anant Vasudevan Care transitions require complex coordination. Suboptimal care coordination results in subpar quality and higher costs. With value-based care there’s an incentive for robust care coordination. With a new tool that identifies…
From One-to-One to Many-to-Many, by Danielle Hicks Value based care means caring about outcomes. How can we move from a one-to-one ecosystem to an ecosystem with tools that can do many things? Traditional, encounter-based model of care This model is a bit limited. Patient goes to a provider. The Medical assistant shows the patient to…
Analogue Lessons for a Digital World, by Ricky Stoch Treatment adherence is when a patient takes their medicine as prescribed. It can happen due to access, cost, side effects, or stigma. But for most people, we just forget. “Increasing the effectiveness of adherence interventions may have a far greater impact on the health of the…
Asking Better Questions with Behavioral Design, by Pauline Kabitsis The questions that we ask and the frameworks that we use are going to impact the solutions we come up with. Health belief model, Theory of planned behavior, Com-b model All these models help us collect data. But they focus primarily on the individual. They ask…
Human-Centered AI: Ensuring Human Control, Enhancing Human Performance, by Ben Shneiderman When you move to automation you lose some of human control… right? Not necessarily, if you have human-centered AI. Human control can be low or high, and computer automation can be low or high. For example, a bicycle has human control, and low computer…
Designing Empathetic Virtual Clinical Trials, by Leemor Yuravlivker Design thinking can be applied to any problem to create a solution iteratively, impactfully, and innovatively. And the key to success of clinical trials in the future will be designing them to meet patients where they are. Pain points of clinical trials Leemore is at MSK and…
Meet CLAiRA with Purpose, by Abran Maldonado Abran turns pop culture into curriculum. Everything he does has social purpose. Now he’s founded Create Labs, creating opportunities for young people to touch technology. How can AI help social purpose? AI can take our jobs, but it can also do a lot of good. AI for social…
