Can UX Design Change Behavioral Heuristics?

Behavioral heuristics are mini short-cuts our brains take. Recently I’ve been wondering if those heuristics can be changed. A little background… In Thinking Fast and Slow, Daniel Kahneman explores two types of thinking. First there is “System 1”, or what some people might call instinct. System 1 is heavily influenced by heuristics. Then there’s “System…

Continue Reading

Are Robots Sexist? No, Humans Are.

In 2019 the UN released a report showing gender bias in AI. 71% more targeted awful things said to female assistants than not. In other words, the robots were sexist. But are robots really sexist? Of course not. Robots are products, and they do what their builders (consciously or unconsciously) tell them to do. Why…

Continue Reading

English is an Evolving Language

As a content strategist I’m often responsible for editing my colleagues writing. Some people assume this makes me the language police. But there’s a fine line between creating consistency and stopping evolving language. Let’s explore what a content strategist should do, if we are not the English police. What is “Proper” English Do you get…

Continue Reading

Racism and Bias in Voice UI

“[S]peech recognition is another form of AI that performs worse for women and non-white people.” Voice Recognition Still Has Significant Race and Gender Biases, Joan Palmiter Bajorek In the past year I’ve done significant research into chatbots, conversational interfaces, and voice. What I’ve found shows racism and bias in voice UI. The most recent stats seem…

Continue Reading

Content Strategy and AAVE

I recently started reading Me and White Supremacy, and it has me thinking about content strategy and AAVE (African-American Vernacular English). As a white woman and UX professional, I want to be aware of my bias. I want to prevent my bias from harming BIPOC (Black, Indigenous, People of Color). I also want to learn…

Continue Reading

What Does Quality Healthcare Mean?

A few weeks ago I virtually attended the NCQA Quality talks. The goal of the talks is to hear from experts in a variety of areas of healthcare as they consider what quality healthcare means. This year the talks focused predominantly on marginalized communities and challenging situations. While Covid is a daily reminder of the…

Continue Reading

Health Literacy and Social Determinants of Health

Last week, at Mad*Pow’s annual Health Experience Design Conference, someone asked me “what is the correlation between health literacy and social determinants of health?” This was during a workshop on health literacy and plain language. This isn’t a simple question to answer, so let’s explore it. Social Determinants of Health What are social determinants of…

Continue Reading

What Types of Content Strategy Do You Do?

Forbes recently wrote an article titled There Are Three Kinds Of Content Strategy: Which Are You Doing? but really, are there only three types? I don’t think so. However, I was intrigued. What types of content strategy do I do? What types do you do? Forbes: Three Kinds of Content Strategy According to Forbes, these…

Continue Reading

UX in Civic Design

I know very little about UX in civic design. The day after an election, or a caucus (like yesterday’s), I rely on more knowledgable civic design folk. People like Dana Chisnell and Andrew Maier educate me. As Dana says, “every day is a civics lesson.” As we await the results of yesterday’s Iowa caucus, it’s…

Continue Reading