Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
It’s been almost two years since Chimamanda Ngozi Adichie’s Girls Write Now Awards Speech, and yet in the current political climate it’s getting some much-needed press. Today, I’m sharing it both because I think it’s a valuable lesson, and because I want to drive home an important point: the difference between a person and a brand….
Imagine you visit a website, and in the middle of purchasing a new lawn mower, a Spice Girls song began. How embarrassing would it be? How distracting? That’s not the voice or personality of your site! That’s exactly what happened in the February 19th closing Broadway performance of Chicago. The female lead playing Roxie Hart…
When David Tennant first replaced Christopher Eccleston as Doctor Who, I was heartbroken. Luckily, the show’s other main character, Rose, mirrored my fears and sense of loss, and as she fell in love with Tennant’s version of the Doctor, so did I. Then, just a few short years later, David Tennant was replaced by Matt…
“Brand is what people say about you when you’re not in the room.” -Jeff Bezos (Amazon) It’s true: your brand is not just your voice or your visual style. It’s also what you do, and how you do it. And believe it or not, your brand leaves a first impression.
Your Complete A-Z Guide to Personal Branding, by Barry Feldman The benefits of a powerful personal brand: A steady stream of clients More prestige “Think of your blog a self-directed professional development” Ann Handley” “To best understand social media you need to become a part of the communities”Neal Schaffer “Never forget about your personal brand….
Branding isn’t Bollocks, by Mike Atherton What’s the message behind the messaging? The people who buy the products aren’t always the people who use the products Makes marketing and UX a mess Products get so complex that consultants get brought in so that users don’t have to use products Need begets new need – competitors…
I love when I can go to one place and find a bajillion useful sites. For example. I’m a big fan of Jon Colman’s Epic List of Content Strategy Resources as well as Megan Whalin’s UI Content Resources. So I decided to create my own. Here’s a set of content and copywriting resources. It’s designed for…
“Content is everything from copy, of course, to text, images, icons, logos, audio, video… absolutely anything that goes into the digital world.” – Sandi Wassmer, inclusive technologist If content is “everything,” does that mean a content strategist should “own” a project? Should UX designers, developers, information architects, and user researchers work for the content strategist?…
