Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
We are all content marketers now, by Charles Cooper We’ve used many techniques, but it’s all communication. The content is the same; it’s how we display it that changes. The Bible, for example, has been on everything from handwritten to typeset to printed to tablet. People remember more if they’re engaged The mindset hasn’t changed – we’ve…
Storytelling, immortality and the content experience: the future exposed, by Kevin Nichols Content (according to Sapient Nitro) is any information that is recorded. Hieroglyphics (recorded on papyrus) Sound Video Newspaper Digital Information Content strategy determines which information to share with whom and when. Story challenges Are we creating stories that actually deserve to be preserved?…
The balanced scorecard: measuring the success of enterprise cooperation, by Dawn Stevens Why measure success? To prove that the promises, goals, etc were met To validate (or correct) assumptions we made on the project To alert the team to anything odd that happened in this project What is important to measure? How much money are…
The biological imperative for intelligent content: Why nature says we should give content more agility, by Noz Urbina The problem: Constant change. How can we keep up? This session will move us from reactive to empathetic and proactive. Newton had to create new words He was describing things never before described Digital communication is forcing us…
Findable, usable, reusable: IBM’s enterprise content strategy for smart content, by Michael Priestley Michael is an Enterprise Content Technology Strategist for IBM He has so far learned: Content matters We all want the same thing We have to work together to get it His team has dealt with a lot of scope creep. Began as…
Human factors: how to avoid a content strategy plane crash, by Julian Murfitt If you prepare well, disasters can be avoided. 1 in 10,000,000 chance of a fatality by plane crash. 26% of plane accidents in the last 10 years are caused by equipment failure 57% of plane accidents in the last 10 years are…
Simplified English and Machine Translation: best practices for localization content optimization and simplification, by Alberto Viralhadas Ferreira Translation mistakes always impact history Biblical translation from Hebrew Changed “a halo of light” to “two horns of light” – leading to the idea that Jews had horns. JFK and Nikita Khrushchev met with transpators “We will live…
Content Strategy at a micro scale, by Clara Gausch Clara works with small teams Sometimes very small companies (1 or 3 people!) Sometimes very little content They all need high quality web content All users want useful content – no matter how big or small the company is. Are micro companies generally creating better content…
Data or content? A corporate journey to embracing content strategy, by Alan Miller and Rahel Bailie The conundrum They recognized the importance of the content – but didn’t know what to do Asked for an outside opinion Assessed, and determined the content wasn’t bad BUT they needed a content strategy Strategies take time Made a transition…
I couldn’t live blog my own talk, but I do have the slides available on Slideshare.
