Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
I’m sick of fighting with SEO experts. Not because I dislike them, or because I think they’re wrong or they’re stupid. I’m sick of fighting because I know we need an SEO strategy. Every SEO expert I’ve ever met has known more about what Google will respond to than I do. They know more about…
“There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same…
I can’t recommend Contagious, by Jonah Berger, enough. Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics…
How to Convince Your Boss to Invest in Content Marketing, by Arnie Kuenn Arnie’s team does content marketing workshops, and frequently hears students afterwards asking “I can’t get our management to see the potential in this.” The problem: using words like “blogging” or “social media” or “content marketing” or “inbound marketing” doesn’t work. The solution:…
We are all content marketers now, by Charles Cooper We’ve used many techniques, but it’s all communication. The content is the same; it’s how we display it that changes. The Bible, for example, has been on everything from handwritten to typeset to printed to tablet. People remember more if they’re engaged The mindset hasn’t changed – we’ve…
I love when I can go to one place and find a bajillion useful sites. For example. I’m a big fan of Jon Colman’s Epic List of Content Strategy Resources as well as Megan Whalin’s UI Content Resources. So I decided to create my own. Here’s a set of content and copywriting resources. It’s designed for…
This morning I got in the car, turned on the radio, and immediately remembered that I want to warch Suits on Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is a song that I couldn’t have named 24 hours ago. But USA has managed…
Sin City. The gambling capital of the world. Disney World for adults. The entertainment capital of the world. Lost Vegas. What happens in Vegas, stays in Vegas. Las Vegas. After a much anticipated visit last week, I am forced to conclude that Las Vegas is a city without a soul.
