Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Human factors: how to avoid a content strategy plane crash, by Julian Murfitt If you prepare well, disasters can be avoided. 1 in 10,000,000 chance of a fatality by plane crash. 26% of plane accidents in the last 10 years are caused by equipment failure 57% of plane accidents in the last 10 years are…
Simplified English and Machine Translation: best practices for localization content optimization and simplification, by Alberto Viralhadas Ferreira Translation mistakes always impact history Biblical translation from Hebrew Changed “a halo of light” to “two horns of light” – leading to the idea that Jews had horns. JFK and Nikita Khrushchev met with transpators “We will live…
