Content Strategy Transcends Industries

What does content strategy for higher education have to do with healthcare or finance? More than you might think! Building on your content strategy education can improve your team’s ability to handle complexity, regulations, and user needs in any industry. Conference Revelations Last week I was lucky enough to attend Confab Higher Ed. As always,…

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Triggering Language in the Patient Experience

“Triggered” might just be the word of the year. It’s showing up in political discussions, on college campuses, in relation to gender equality, rape culture, military history, suicidal fears, domestic abuse, racial slurs, sexual abuse, and the list goes on. But triggers have another meaning in healthcare, and it’s relevant for those working in patient…

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