Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
Ironically, Rand leaving Moz has gotten me into watching his Whiteboard Fridays – a collection of 10-20 minute videos about SEO. I’ve said before that content strategy and SEO need to work hand in hand. Listening to Rand reinforces that need. Rand does a fantastic job of connecting SEO to its goals of inbound marketing and…
Yoast and I are in a fight. It began this morning, when I began using the Yoast SEO plugin in WordPress for a new client’s site. Our conversation went something like this: Me: Hi Yoast! Yoast: Hi! You should add a focus keyword for this page. Me: Great idea. I’ll add the keyword I think…
I recently received an email from a company advertising their product. It was addressed “Dear Goddess.” When we look at examples of emails, site copy, and other content, this is the type of microcopy that makes us smile. We think “that’s so daring!” and “Fantastic that they know their audience so well.” Guess what my reaction…
Over at UX Booth, author Katharine Bierce recently wrote about email notification design strategies. One issue she identified in far too many emails is the “unsubscribe” link, and the variety of ways companies utilize it. Often, that unsubscribe link takes users anywhere but an unsubscribe page: “When I clicked on the “unsubscribe” option at the bottom of an…
