Adventures in Content Strategy
"Either write something worth reading or do something worth writing." Benjamin Franklin
I’m catching up on Agents of Shield. No spoilers, I promise, but FYI there’s an Android who looks human in a Season 4 episode. She’s a nearly-perfect humanesque Android, and her creator pronounces she has come “through the Uncanny Valley and out the other side!” She’s any techie’s dream creation – ideally, the future of UI….
Over at UX Booth, author Katharine Bierce recently wrote about email notification design strategies. One issue she identified in far too many emails is the “unsubscribe” link, and the variety of ways companies utilize it. Often, that unsubscribe link takes users anywhere but an unsubscribe page: “When I clicked on the “unsubscribe” option at the bottom of an…
This morning a client made a common copy request: “We need to change the phrase ‘we work on all devices’ to instead say ‘we work on almost all devices.’” Does “we work on almost all devices” tell the truth? Yes. Is it a sentence we should include on a marketing website? No. Liar Liar, Pants on…
