What’s in a Story: Engagement, Connection, and Better UX

Last week I was lucky enough to speak at UXPA Boston about storytelling in my talk What’s in a Story. After about a year-long break from virtual conferences, it felt like the right time. It was also the right topic. After all, the problem I was having (and many have) with virtual conferences is that it felt like we couldn’t connect. It’s hard to feel a connection through a screen.

But for those of us working in digital UX, our audience only sees our words on a screen. We are a screen. So we are always connecting via a screen – and I believe the way we do that is through storytelling.

What’s in a story

Interested in learning more about:

1. Why our brains are built to tell stories?
2. What makes a good story?
3. How to use storytelling to improve your UX?

Check out the full talk: What’s in a Story: Engagement, Connection, and Better UX

[slideshare id=250311053&doc=whatsinastory-210927144320]