A few weeks ago, I wrote about the need for user testing, as evidenced by the frightening and decidedly NOT cute PuppyMonkeyBaby shown at the SuperBowl.
Since then, I’ve come to two realizations.
- I stand by my ascertain that combining a puppy, a monkey, and a baby sounds adorable but looks terrifying, and therefore it’s a great metaphor for products that sounds great in theory, but fail in practice.
- While the puppymonkeybaby product is a failure, this doesn’t mean the commercial was a failure. In fact, weeks later we’re still talking about it. Is it possible this is what the marketers intended? Seems likely!
Food for thought: this is the difference between product development goals, and marketing goals.