Articles

How to Reuse Content

Reduce, reuse, recycle. It’s not just a way to save the Earth. When you reuse content your content team becomes more efficient, more effective, and more budget-friendly. But reusing content is easier said than done. You need to create content that is focused and valuable. Then you need to find a way to make it…

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How to Kickoff a Content Strategy Project

As much as you might want a content strategist to come fix things, your team may not love having the content strategist there. The reason is that many of us struggle to hear that we need to change. We hear “this needs to change” as “what you’re doing is wrong”. Or “your hard work isn’t…

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How to Write for Alexa Skills

If you haven’t yet used Alexa Skills, don’t worry. It’s coming. Alexa Skills is the equivalent of an app on any other device. When you download a Skill, it adds to Alexa’s knowledge. And if you’re a content strategist or content creator, chances are good that you’re going to be creating a Skill in the…

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Live from HxD: Customizing Content

Customizing Content, by Amy Behrens Content is everywhere. How do we cut through the noise? We make our content: accurate trustworthy timely customized Customization is different from personalization. Customization is by the user. Personalization is by us, for the user. Why Customize? We are busy, selfish creatures. We want clear, relevant information when and where we want it….

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Live from HxD: Designing for Health Fluency

Designing for Health Fluency, by Dana Ortegón As a content strategist, Dana listens to peoples’ stories. She listens for what’s being told, in addition to what’s being said. She watched her mother struggle with the language when they lived in Columbia (her dad spoke the language fluently, but her mother did not). Navigating the health…

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Live from HxD: Writing Content for Low Health Literacy

Writing Content for Low Health Literacy, by Emily Broderick Health literacy: the capacity to obtain, process, and understand basic health information and services in order to make appropriate health decisions.” The top 3 health searches: pregnancy symptoms flu symptoms diabetes symptoms More than 35% of people go online to self-diagnose their symptoms (as of 2013). So we need to…

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