Articles

Live from HxD: Customizing Content

Customizing Content, by Amy Behrens Content is everywhere. How do we cut through the noise? We make our content: accurate trustworthy timely customized Customization is different from personalization. Customization is by the user. Personalization is by us, for the user. Why Customize? We are busy, selfish creatures. We want clear, relevant information when and where we want it….

Continue Reading

Live from HxD: Designing for Health Fluency

Designing for Health Fluency, by Dana Ortegón As a content strategist, Dana listens to peoples’ stories. She listens for what’s being told, in addition to what’s being said. She watched her mother struggle with the language when they lived in Columbia (her dad spoke the language fluently, but her mother did not). Navigating the health…

Continue Reading

Live from HxD: Writing Content for Low Health Literacy

Writing Content for Low Health Literacy, by Emily Broderick Health literacy: the capacity to obtain, process, and understand basic health information and services in order to make appropriate health decisions.” The top 3 health searches: pregnancy symptoms flu symptoms diabetes symptoms More than 35% of people go online to self-diagnose their symptoms (as of 2013). So we need to…

Continue Reading

Live from HxD: The Digital Transformation of Health

The Digital Transformation of Health: Balancing Speed, Innovation and Ethics, by Sara Holoubek 40,000 Americans a year die from car accidents. $80 billion dollars has been spent against a possible (hypothetical) solution (self-driving cars). How do we create a system where technology can be tested and ethically ensured to the same level that clinical testing…

Continue Reading

Content Strategy for Health Literacy

Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…

Continue Reading