Articles

CEOs Don’t Care About Content

Hilary Marsh recently interviewed four CEOs to understand how they evaluate content strategy success. One of her final takeaways was this: Content is something all CEOs should care about. Hilary Marsh, How Does Your CEO Know Your Content Strategy Is Successful? While I agree with Hilary, I’m not optimistic about CEOs caring about content. CEOs…

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Women’s Healthcare and Mary Cain

When I first read Mary Cain’s story of disordered eating, encouraged by her coach, I was sad. But I wasn’t horrified, because I wasn’t surprised. In fact, I was a little relieved to find that an amazing runner like Mary struggled with some of the same challenges I did. The more I follow Mary’s story,…

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Instacart’s Poor UX: a Case Study

When we talk about creating a good user experience people like to throw around the term “delight.” And delight is a great idea. I’m all for delighting people. But, as with so many things, it is easier said than done. It’s impossible to delight without first being reliable. Instacart‘s poor UX is a great example….

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When Ethics in Healthcare Impact Real People

In a recent Twitter argument someone posed the question: how does Elizabeth Holmes, founder of Theranos, a company that claimed to change the world of blood tests, differ from any other startup founder? Startup founders are asked to… bend the truth. Shareholders want to know that the biggest, brightest, most exciting new idea is coming,…

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Why I Care About Financial Wellness

Financial wellness? Sounds boring. Worse, the finance industry is embroiled in scandals, corruption, and poor user experiences. Why would someone who cares about people want to enter the world of banks, wealth management, and financial institutions? Because people need us. Financial wellness is at stake. Banking is Not Human In spite of the commercials telling…

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Will There Be a One-Stop Health Shop?

“Like Google” requests literally¬†every client. They want an experience that simple, that easy… and also that ubiquitous. Most organizations dream that people around the world will go directly to their website for every possible need. They want to provide “a one-stop shop consumer experience”. You know you’re nodding. It does sound simple. You too want…

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