Articles

Content Strategy for Health Literacy

Health literacy is defined by the Office of Disease Prevention and Health Promotion (ODPHP) as “the capacity to obtain, process and understand basic health information and services needed to make appropriate health decisions.” It would be easy to relegate health literacy to copywriters online, and healthcare professionals in appointments. But health literacy goes well beyond reading,…

Continue Reading

UX Writing is Content Strategy + Copywriting

I first began paying attention to the term UX writing in late 2016. Kristina Bjoran, my brilliant friend and colleague, was writing a piece: “What is UX Writing,” and for the first time I understood why people were differentiating it from copywriting. Last week at Confab 2018 there were more talks about UX Writing than…

Continue Reading

Live from Confab: Assess and Progress: How to Identify High-Impact Content Initiatives

Assess and Progress: How to Identify High-Impact Content Initiatives, by Kathy Wagner What keeps Content Strategists Up at Night? Choosing a strategic direction is difficult. Why is content strategy decision making so hard? We have different backgrounds, and often can’t see eye to eye. If you don’t want to miss anything, follow a recipe. Here’s…

Continue Reading