The Difference Between Marketing and Messaging

“What’s content strategy” is a tough question to answer concisely. You want to describe the process without making it sound like copywriting, or marketing, or (God forbid) a buzz word. Explaining content strategy is, in effect, explaining the difference between marketing and messaging. This is the struggle I face each year when I lead Atlas…

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Co-Branding for the Win

This morning I got in the car, turned on the radio, and immediately remembered that I want to warch Suits on Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is  a song that I couldn’t have named 24 hours ago. But USA has managed…

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Las Vegas is Marketing without a Message

Sin City. The gambling capital of the world. Disney World for adults.  The entertainment capital of the world. Lost Vegas. What happens in Vegas, stays in Vegas. Las Vegas. After a much anticipated visit last week, I am forced to conclude that Las Vegas is a city without a soul. Did you find this article…

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