The Difference Between Marketing and Messaging

“What’s content strategy” is a tough question to answer concisely. You want to describe the process without making it sound like copywriting, or marketing, or (God forbid) a buzz word. This is the struggle I face each year when I lead Atlas Workshops trips. The students are like adults in that they want to connect…

Continue Reading

Sharing is Caring

I’m hearing some contradictory viewpoints on the importance of sharing friends and colleagues’ links via social media. Let’s walk through the options. “Sharing isn’t as valuable as creation, and I only have time for one.” I hear this a lot. It’s why many marketing teams aren’t more active on social media, and it’s not an…

Continue Reading

What’s that Sound?

This morning I got in the car, turned on the radio, and immediately remembered that I have got to TiVo Suits this Thursday. There wasn’t a Suits commercial on the radio. There was something better: “Love Me Again” by John Newman was playing. This is  a song that I couldn’t have named 24 hours ago, but USA…

Continue Reading

PSA: Content Reuse doesn’t negate Focused Content

This is a public service announcement. 9 out of 10* content strategists and content marketers agree that you should reuse your content. However, that doesn’t mean reused content should be any less focused than original content. If you offer webinars, and get great responses, don’t throw your webinar images up on Pinterest “to reuse them.”…

Continue Reading