Designing for Mental Health: Workshop

For designers, the mental health space is a difficult one to reach. Hundreds of apps flood the app store offering to cure depression, bipolar disorder, and other behavioral health issues. But few are clinically tested or have proven their validity. At Mad*Pow we want more for the world of mental health. We want designers with…

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How Long Should My Page Be? It Depends.

One of the most infuriating – and most often used – statements in a UX practitioner’s vocabulary is “it depends.” It comes up when people ask everything from “how many photos should be on my homepage” to “how many items should be in top nav?” to “how long should my page be?” It depends. While…

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Content Strategy Gratitude

I’m grateful for many things, personal and professional. I’ve worked hard to build my career, and been exceptionally lucky to see that pay off. This year, I’m particularly grateful for: My amazing team of content strategists at Mad*Pow! Dana, Allison, and our newest addition Rick are brilliant strategists, fun to work with, and inspiring to…

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Mental Health Design Guidelines

There are over 500 apps available to consumers that promise everything from relieving symptoms of depression to “curing” bipolar disorder. They are minimally regulated, and while some are fantastic, many others inadvertently hurt the very people they are trying to help. Why? In part because there are no guidelines to improve mental health design. Although…

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What’s an Email Campaign?

I can’t tell you how often I hear someone refer to a single email as a “campaign.” An email campaign is a series of emails, connected by one over-arching goal and a strategy for how to engage the recipient. Learn more from Jon Mackin and my Litmus Live presentation: There's No I In Campaign: How…

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GatherContent Advent Calendar

Last year, the team at GatherContent gave a wonderful holiday present to the content strategy community: an advent calendar, with a new, 5 minute video each day from a content strategist offering advice. This year they’ve continued the GatherContent Advent Calendar, and I’m excited to share my contribution to the tradition. Day #10: Using journey…

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Recommended Reading: Contagious

I can’t recommend Contagious, by Jonah Berger, enough. Very few books get a 5 star rating from me. 5 stars, to me, means this book was so fantastic that I want to own it, so that I can reread it again and again. The few books that do get this rating tend to be classics…

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How to Teach Design Thinking

I only lasted one year as a teacher. I had entertained the possibility of teaching ever since 8yr old me had mistakenly assumed my mother’s classroom was a monarchy. For a few weeks in 1993 I mentally prepared to take over when she retired, and the knowledge that I was not predestined to become a…

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Content Strategy 2015 Highlights

It’s been a big year for the field of content strategy. New ideas and trends come every year, but in 2015 we saw a few key ideas gain traction, and the content strategy community helped those ideas evolve into true calls to action. Here are three highlights from my year.

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