Live from Bolo: The New Creative Breed

The New Creative Breed, by Tina Cervera Social media has changed dramatically over the years. From 2007-2010 it was about community growth. Then it was about engagement, and now it’s about accomplishing business goals with social media just being a channel. They try to tell stories that are relevant, for specific people, through specific channels.

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Live from Congility: Data or Content?

Data or content? A corporate journey to embracing content strategy, by Alan Miller and Rahel Bailie The conundrum They recognized the importance of the content – but didn’t know what to do Asked for an outside opinion Assessed, and determined the content wasn’t bad BUT they needed a content strategy Strategies take time Made a transition…

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Genetically Modified Word Choice

Just outside Burlington, Vermont is a small grocery store called Natural Living. They carry many foods that are not genetically modified. They make it clear which these are with “Non-GMO Project” labels. Now a Trader Joe’s is opening next door, and some of the local foodies and GMO conscious folk are concerned. Although Trader Joe’s…

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Can Marketing Content Be Helpful?

This morning a client made a common copy request:  “We need to change the phrase ‘we work on all devices’ to instead say ‘we work on almost all devices.’” Does “we work on almost all devices” tell the truth? Yes. Is it a sentence we should include on a marketing website? No. Liar Liar, Pants on…

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