What is a “Likable” Brand?

It’s been almost two years since¬†Chimamanda Ngozi Adichie’s Girls Write Now Awards Speech, and yet in the current political climate it’s getting some much-needed press. Today, I’m sharing it both because I think it’s a valuable lesson, and because I want to drive home an important point: the difference between a person and a brand….

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Is Your Web Voice Better Than a Spice Girl?

Imagine you visit a website, and in the middle of purchasing a new lawn mower, a Spice Girls song began. How embarrassing would it be? How distracting? That’s not the voice or personality of your site! That’s exactly what happened in the February 19th closing Broadway performance of Chicago. The female lead playing Roxie Hart…

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Content and Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. For example. I’m a big fan of Jon Colman’s Epic List of Content Strategy Resources¬†as well as Megan Whalin’s UI Content Resources. So I decided to create my own. Here’s a set of content and copywriting resources. It’s designed for…

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Is Content Strategy the new Project Management?

“Content is everything from copy, of course, to text, images, icons, logos, audio, video… absolutely anything that goes into the digital world.” – Sandi Wassmer, inclusive technologist If content is “everything,” does that mean a content strategist should “own” a project? Should UX designers, developers, information architects, and user researchers work for the content strategist?…

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