What is a “Likable” Brand?

It’s been almost two years since┬áChimamanda Ngozi Adichie’s Girls Write Now Awards Speech, and yet in the current political climate it’s getting some much-needed press. Today, I’m sharing it both because I think it’s a valuable lesson, and because I want to drive home an important point: the difference between a person and a brand….

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Is Your Web Voice Better Than a Spice Girl?

Imagine you visit a website, and in the middle of purchasing a new lawn mower, a Spice Girls song began. How embarrassing would it be? How distracting? That’s not the voice or personality of your site! That’s exactly what happened in the February 19th closing Broadway performance of Chicago. The female lead playing Roxie Hart…

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One Chance to Make a First Impression

“Brand is what people say about you when you’re not in the room.” -Jeff Bezos (Amazon) The first interview at a new company is the only time, as a new (prospective) employee, that you get to make a first impression. But more importantly, it’s the only time the company has an opportunity to make a…

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Bubble tea and Brand Awareness

If you’re wondering whether brand awareness matters, just remember: last week I was feeling nostalgic for college, and so I bought some bubble tea. My first experience with bubble tea is forever ingrained in my memory, intertwined with my first experience on my own, at college, living in Boston. The first day of classes, as…

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Content & Copywriting Resources

I love when I can go to one place and find a bajillion useful sites. So I made one just for you! Happy Birthmasversary! Content 101 (Strategy & Marketing) A Content Strategy Roadmap, Brain Traffic The Epic List of Content Strategy Resources, Jonathon Colman 100 Content Marketing Examples, CMI The Grande Guide to B2B Content…

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Is Content Strategy the new Project Management?

“Content is everything from copy, of course, to text, images, icons, logos, audio, video… absolutely anything that goes into the digital world.” – Sandi Wassmer, inclusive technologist If content is “everything,” does that mean a content strategist should “own” a project? Should UX designers, developers, information architects, and user researchers work for the content strategist?…

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