Our UX Ethical Responsibility

In a recent UX Matters article by Peter Hornsby, Hornsby calls out Facebook for purposely designing an addictive application. He quotes Sean Parker, Facebook’s first president, on the company’s goal: “How do we consume as much of your time and conscious attention as possible. And that means that we need to sort of give you…

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Content Strategy Deliverables, ROI, and Best Practices

A recent client tasked me explicitly with the challenge we claim to implicitly address for every client on every project: show me that content strategy is valuable, scalable, and profitable. A tall order, and one that is giving me an opportunity to reflect critically on our work and identify the most valuable elements, how to scale our…

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The Difference Between Good Taste and Best Practices

“Everybody thinks they have good taste and a sense of humor but they couldn’t possibly all have good taste.” -Marie, “When Harry Met Sally” Marie’s rationale for getting rid of her boyfriend’s atrocious wagon-wheel table is the same explanation we all use when we think something is obvious, or common sense. Nora Ephron wrote (fictional)…

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